NZ Bloodstock
The focus here was for tablet users. The rationale being that on the auction floor, this particular demographic of bidders want to easily interact with the live sales tables, downloads, menus, and videos.
I designed this site from the ground-up with several rounds of mood boards, wireframes, and prototypes.
After the design sign-off, I built a living SCSS/HTML5 style guide using Pattern Lab and Atomic design principles.